Merchant of Venice Glossary and Character Sketch Free Essays

Glossaryâ€The Merchant of Venice Act I, Scene II 1. â€Å"By my troth†Ã¢â‚¬a gentle vow like â€Å"Upon my word† 2. aughtâ€anything 3. We will compose a custom paper test on Vendor of Venice Glossary and Character Sketch or then again any comparable subject just for you Request Now surfeitâ€overindulge 4. superfluityâ€excess 5. Hareâ€to run quick 6. â€Å"overname them†Ã¢â‚¬say their names more than 7. coltâ€a youthful, or unpracticed individual 8. Death’s-headâ€skull 9. a-cap’ringâ€dancing 10. pennyworthâ€a modest quantity 11. doubletâ€a skintight external piece of clothing, with or without sleeves and now and then having a short skirt, worn by men in the Renaissance; an underwear, stitched and fortified with mail, worn underneath arm. 12. ound hoseâ€very full short breeches which differed long from the upper thigh to simply over the knee, giving an adjusted look to the hips and indicating the leg. 13. suretyâ€a individual who accepts legitimate accountability for the satisfaction of another’s obligation or commitment and himself gets at risk if different defaults. 14. vileyâ€highly hostile, horrendous, nauseating 15. Sibyllaâ€the Sybil of Cumae, to whom Apollo conceded the same number of long str etches of life as there are grains in a bunch of sand 16. Dianaâ€goddess of virtuousness Character Reportâ€Nerissa What does your character need in this scene? Nerissa needs to know whether Portia has affections for any of her admirers and whether she will consider resisting her father’s will. What is your character’s inspiration for doing what the individual does? She is Portia’s holding up refined woman and companion, who is worried about Portia’s future. Additionally, she gives some energy for Bassanio to show up with her future spouse, Gratiano. What snags remain in their manner? Portia’s freedom and rebellion of her father’s will that causes Portia to show aversion toward every one of her admirers. What happens when your character goes up against these obstructions? Nerissa finds that the beneficiary may be keen on Bassanio. Are there any unmistakable components in your character’s method of talking? (Is his of her language detailed, plain, melodic, for sure? ) She is curious and inquisitive. What is your character thinking during the scene? (How can the individual respond to different characters and occasions? ) She in inquisitive about Portia’s admirers. She should be keen on their fates. Character Reportâ€Portia What does your character need in this scene? Portia wishes to pick the destiny of her marriage as opposed to following her father’s will. She likewise appears to communicate enthusiasm for Bassanio when he is referenced. What is your character’s inspiration for doing what the individual in question does? She is a vagrant that has nothing to do with who she weds so Portia inspiration to dissent is her need of opportunity. Significantly after her father’s demise, she is still heavily influenced by him. What impediments remain in their manner? Her father’s will and the trial of the coffins choosing her better half. What happens when your character goes up against these impediments? Nothing truly, as she just calls attention to all the defects of the admirers she meets. Are there any unmistakable components in your character’s method of talking? (Is his of her language intricate, plain, melodic, for sure? ) So far she has just spoken in grievances and a piece condenscendingly. What is your character thinking during the scene? (How can the person in question respond to different characters and occasions? ) She is in all likelihood considering escape clauses to escape her father’s requests. She is most likely additionally considering Bassanio and when he will come court her. Organization Reportâ€Queen Murphy’s Two 1. What occurs in your scene? Layout the fundamental occasions. . Portia grumbles about how she can't pick a spouse as a result of her expired father’s will. Clarifies the coffins and the necessities for Portia’s submit marriage. b. Nerissa names the various admirers of Portia and Portia brings up the entirety of their defects. c. Nerissa reveals to Portia that all the admirers were leaving and Nerissa s pecifies Bassanio. Portia is intrigued. d. A serving man shows up expressing that the Prince of Morocco is showing up soon. Portia doesn’t truly care excessively. 2. What do you believe are the key motivations behind your scene? a. To present Portia and Nerissa as key characters and clarifying their characters. b. To clarify the possibility of the coffins (gold, silver, and lead) and the boundaries behind Portia’s commitment. c. To portend the relationship that will occur among Bassanio and Portia later on. 3. What are your responses to this scene? That Portia is by all accounts stuck in a circumstance that she’s exceptionally obstinate about. To conflict with her father’s will, she is hardheaded and exacting in picking her significant other. I want to help Portia to go for her should be free. Step by step instructions to refer to Merchant of Venice Glossary and Character Sketch, Papers

Interface's Research Paper Example | Topics and Well Written Essays - 1000 words

Interface's - Research Paper Example Commonsense utilization of GUI remembers their noteworthy job for taking care of issues in figuring and the age, structure and improvement of projects during the procedures of programming. Interfaces An Interface In data and correspondence innovation the word interface or UI is an idea that alludes to a lot of apparatuses which encourage the communication between the client and a PC framework (Takouachet, Couture, Reuter, Joyot, Riviere and Verdon, 2012). There are two fundamental sorts of UIs. These are programming and programming UIs. These interfaces utilize a particular convention which contains a structure of decides that characterize the way wherein clients cooperate with PC frameworks (Su, Mavroidis, Shi, Ferreira and Papanikolaou, 2010). Programs, for example, Mozilla Firefox and Internet Explorer are genuine instances of programming interfaces. In such manner, programming UIs are programming applications. These applications are composed with the utilization of Java programmi ng language and accordingly they are strong of web applications and online correspondences through the World Wide Web (Liqiong and Poole, 2010). Then again, equipment interfaces speaks to the physical segments of a PC, for example, a realistic card which improve the representation of the product UIs and henceforth make them strong in their application (Sperling, 2007). The Role of Interfaces in GUI Applications Graphic UI (GUI) is a type of UI which is portrayed with graphical portrayal of symbols and menus to encourage the collaboration of the clients with PC frameworks (Su, Mavroidis, Shi, Ferreira and Papanikolaou, 2010). The GUI was intended to defeat the issue of manual section of orders in universal processing, for example, DOS OS. In this manner GUI permits clients of PC frameworks utilize the mouse for productive hauling of articles by essentially tapping on them (Takouachet, Couture, Reuter, Joyot, Riviere and Verdon, 2012). Not at all like the DOS OS which is order based, Mac and Windows OS are the most widely recognized types of GUI. The use of GUI in contemporary registering exhibits the jobs of interfaces in processing. Interfaces inside GUI applications assume a huge job of making processing simple to learn and apply. This makes even amateur clients of PCs to work GUI applications, for example, programs easily (Liqiong and Poole, 2010). The different PC application, for example, replicating and moving documents inside PC stockpiling or memory areas are made simpler using GUI instead of entering orders physically (Kroeker, 2011). Also, the GUI permits an intuitive correspondence between the client and PC framework. This is shown by the reactions that the interface shows for the client, for example, affirmation of dilatations (Liqiong and Poole, 2010). For instance Microsoft applications are intended to furnish clients with quick input during their association with the client including blunder messages and help offices. In such manner, interfaces f urnish clients with potential mistakes and issues in figuring with ensuing proposal of arrangements (Su, Mavroidis, Shi, Ferreira and Papanikolaou, 2010). Mozilla Firefox Mozilla Firefox is a typical case of program programming which gives a compelling GUI. This program is amiable due to its ease of use. This is accomplished using

a city of shining lights an inside look at urban and social policy COLUMBIA UNIVERSITY - SIPA Admissions Blog

a city of shining lights an inside look at urban and social policy COLUMBIA UNIVERSITY - SIPA Admissions Blog SIPA’s location in New York City provides an ideal opportunity for students to learn about the workings of one of the most dynamic cities in the world. The Urban and Social Policy (USP) concentration attracts a very diverse group of students from the public, private and non-profit sectors who are interested in managing city governments and non-profit organizations, and designing and analyzing policies across a variety of sectors. USP students enter SIPA with backgrounds in teaching, immigration law, non-profit program evaluation, urban transportation systems, public health, and many more areas. USP classes are taught by faculty members with extensive academic and professional experience. Mayor David Dinkins, the former mayor of New York, offers a unique perspective in the two courses he teaches to USP students every year. Professor Ester Fuchs, the Concentration Director, served as Special Advisor to the Mayor for Governance and Strategic Planning under New York City Mayor Michael Bloomberg from 2001 to 2005 in addition to her many years of teaching experience at Columbia. A number of other full-time and adjunct faculty members draw on their experience as city planners, high level officials in city government, and executive directors of non-profit organizations. They are experts in immigration, organizational management, housing policy, social movements and several other fields. Students can choose between the Urban Policy and the Social Policy track. Both tracks equip students with strong skills in policy analysis, program management and evaluation. The Urban Policy curriculum offers focus areas in the following fields: Urban Politics and Governance; Management in Urban Public Sector or Not for Profits; Urban Social Policy; Urban Economic Development, Planning and Land Use; Sustainability and Environmental Policy; Housing Policy; Education Policy; Health Policy; Crime, Safety and Security Policy; and Employment and Labor Policy. The Social Policy track provides students with the analytical tools, management skills and knowledge needed to design, implement and evaluate the outcomes of social policies that aim to increase access to economic opportunity in marginalized populations and manage economic and social risks, such as unemployment, poverty, social exclusion, crime, recidivism, homelessness and sickness. The concentration hosts The Global Mayor’s Forum each semester, featuring mayors from cities in the U.S. and around the globe. USP also hosts a series of roundtables, panel discussions, and brown bag events offering students the opportunity to hear from leading practitioners in the field. Additionally, USP hosts field trips for students to local museums, organizations, and historic sites. USP graduates pursue careers in leadership levels within city, state and federal government, political campaigns, non-profits and NGOs, think tanks, philanthropic foundations, social enterprises, and academia. During their time at SIPA, many students pursue internships with the New York City government as well as with leading non-profit organizations, consulting groups, and think tanks coming up with innovative solutions to urban and social challenges. A sample of employers who hired USP graduates is available here http://new.sipa.columbia.edu/careers/employment-statistics/career-paths-by-concentration.

Sources Of Oil And Gas Essay - 1486 Words

Unconventional sources of oil and gas are becoming important for the journey of energy security. Conventional oil and gas will be unable to meet the growing demand requirements in future so there is a need to look for alternative resources of energy. In a volatile oil price movement, unconventional resources are viewed as important and economically attractive for future continuous supply. The impact of US shale gas success has been felt throughout the world. India is known to have good amount of recoverable Shale gas reserves, and if these are commercially and economically produced, it could revolutionize the energy market. It may also provide energy security to India. India is the fourth largest consumer of oil and gas in the world and the demand and supply gap has been widening over the years. There is need to find an alternative that helps in filling the gap between demand and supply. In India there are huge petroliferous basins that have shale deposits and can be extracted. The Government of India has provided impetus to this by announcing Shale gas policy to promote Shale gas exploitation. This report is about planning and proposing a strategy for shale gas development projects in India. MS project software has been used to carefully manage and keep a track of activities in the given timeline. Application of PERT and CPM has helped to identify the critical path for the project. Once the critical events are known then a close monitoring is required for efficient projectShow MoreRelatedSources Of Oil And Gas Essay1960 Words   |  8 PagesAbstract Unconventional sources of oil and gas are becoming important for the journey of energy security. Conventional oil and gas will be unable to meet the growing demand requirements in future so there is a need to look for alternative resources of energy. In a volatile oil price movement, unconventional resources are viewed as important and economically attractive for future continuous supply. The impact of US shale gas success has been felt throughout the world. India is known to have goodRead MoreFracking : A Source Of Obtaining Oil And Gas2132 Words   |  9 Pagesprocess in which gas and oil are extracted from rock formations thousands of feet underground. While there are definite benefits of using fracking, there are also environmental issues that we need to be aware of. There are green alternatives to hydraulic fracturing, and further research needs to be done to identify the possible long term environmental and health concerns that are associated with fracking before our government continues to use it as a source of obtaining oil and gas. In 1949 HalliburtonRead MoreOil And Natural Gas : A Source Of Strategic Power956 Words   |  4 PagesOil and Democracy in Middle East Fossil energy (i.e. coal, oil and natural gas) is generally considered as a main force that drives innovation of new technology and highly developed economy around the world from industrial revolution. It is also the â€Å"lifeblood† of the global economy and takes up 80% of world’s net primary energy supply. However, due to the huge exposure of oil reserves in Persian Gulf after World War I, geopolitical struggles and potential conflicts surrounding fossil energyRead MoreFuture Trends of the Venezuelan Oil and Gas Industry1357 Words   |  6 PagesVENEZUELA OIL AND GAS INDUSTRY (PDVSA) NAME: INSTITUTION: Venezuela is among world’s leading oil and gas industry holders. It is ranked 13th among the world’s largest oil producers and 10th among the exporters. Notably, it has historically been one of the United States largest sources of oil imports. These key contributions in the world attract experts’ opinions about Venezuela’s future trends in the industry. It is majorly dependent on key factors such as the customer needs, state of economiesRead MoreNatural Gas, Petroleum and Byproducts Essay1684 Words   |  7 PagesINTRODUCTION Crude oil and natural gas have become the leading natural resources of our generation. This is because of the increase in the demand of its byproducts such as petroleum products (Gasoline, diesel etc) and natural gas (e.g. propane gas) used in heating homes. This increase in demand for oil products has made the petroleum industry very successful and many professionals have directed their expertise towards its location, extraction, purification and sale. Petroleum products and natural gas are usedRead MoreFossil Fuels ( Oil, Coal, Natural Gas )1743 Words   |  7 Pages Fossil Fuels (Oil, Coal, Natural Gas) Debbie Burrell SCI2000 Gwynedd Mercy University Abstract Fossil fuels are non-renewable sources of energy that were form billions of years ago. The three different types of fossil fuels in the world include: oil, coal and natural gas. Although each of the three types of fossil fuels are extracted differently they are all processed and used as the world’s primary sources of energy. Being the world’s primary sources of energy, fossil fuel experienceRead MoreThe Conventional Sources of Energy That Is Widely Utilized in Oman740 Words   |  3 PagesThe conventional sources of energy that is widely utilized in Oman In 1925, Oman discovered the biggest basis of income in the Sultanate. Namely, standard basis of energy. Standard or non renewable basis of power way the power basis that is industrialized millions of years ago and it cannot be refurbished or substituted by new comparable one in the locale of the utilized ones (omaninfo.com, 2002). As well as Oman depends considerably on two main origins of power, oil and gas. They are said to beRead MoreFossil Fuel Vs. Fossil Fuels1684 Words   |  7 PagesThere are 3 types of fossil fuels that we use today. Oil, coal, and natural gas make up the majority of our energy source. These resources have been developing in the earth’s crust for billions of years before humans came into existence. Without fossil fuels the world would not be where it is today. The purpose of this paper is to explain the fundamentals of each fossil fuel, the advantages and disadvantages of using fossil fuels as an energy source, and how they shape the world we live in today. Non-RenewableRead MoreIncreasing Oil Production in the United States of America1306 Words   |  6 PagesIncreasing Oil Production in the United States of America Crude oil is a major source of energy for the world. Everyday the United States consumes more crude oil than it produces. The growing number of barrels of oil imported into the Unites States and rising gas prices are major concerns. Even though increasing the United States crude oil production may not lower gas prices immediately, it will eventually allow the United States to be energy independent. Oil is used in many different waysRead MoreAnalytics In Oil And Gas Essay1068 Words   |  5 PagesRole of Analytics in Global Oil Gas Introduction: The usage of oil and gas goes on increasing day by day. So, the methods used for extractions must be changed to face the normal need of these oil and gas in future. There are many challenges which the oil and gas industries are facing to satisfy the demand of these resources. To overcome these challenges, the use of digital data kicks in the form of Big Data and Analytics helping to collect and analyze vast amount of data which are obtained during

DISABILITY - 1908 Words

BERNARD ETUOKWU BSc Social Sciences Part- time Year 1. Assignment 2. Consider the Social Model of Disability. How useful is this model in helping us understand the nature of Disability discrimination? Inspired by the writings of various disabled activists and scholars the 1980’s and the 1990’s,disability studies has taken on an emancipatory turn because of the paradigm shift by sociologists and activists from explaining disability in terms of individual pathology or biomedical to the ways in which environmental and cultural barriers exclude disabled people from mainstream society and everyday life. This essay will provide a definition of the social model of Disability as opposed to the bio medical model and discuss briefly the†¦show more content†¦Disabled sociologists have been very critical of the disabling and offensive nature of much of social science research that has been done regarding disability .Oliver (1992),Abberley (1992).In terms of sociological research Morris(1992(a):201-2) advocates that there is a need for changes to the social relations of research productions and that researchers engage with the following questions in mind. Who do I want this research to influence? Who do I want to be aware of this research? Who do I want to relate to this research?. A clear message so far from social research is that what matters to the disabled is that the non-disabled recognise the profound nature of their struggles to realise a barrier-free society.Barton(2004). The emancipatory or liberating approach requires that justice ,equality and participation or inclusion be the a primary imperative. Disabled people have been subjected to a range of offensive responses by other Although the social model of disability has been celebrated as a major triumph in the socio political struggle for equality,participation and justice for theShow MoreRelatedChildren With Disabilities And Disabilities Essay1170 Words   |  5 PagesDisabilities Research Paper When the word disability is mentioned many different things come to mind for different people. Some think of mental illnesses while others think of paralysis. Per New York Times 1 in every 5 Americans has a disability of some kind. It has been seen that these people are not treated the same and disabilities get in the way of them living a normal life. Some wish they could change how they live others feel empowered and challenged. No matter how disabilities make theseRead MoreMy Experiences With Disability And Disability1491 Words   |  6 PagesExperiences with Disability Introduction†¦ Disability is prominent in our society and it is important that we live and work in communities that are inclusive to those with limitations, and provide necessary supports to them. As a young adult I have learned and experienced more about disability than when I was younger. I have gained the most knowledge about disability through university classes, but there have also been times growing up where I encountered individuals with various disabilities, either throughRead MoreDisability Sports : Disabled Disabilities1673 Words   |  7 PagesDisability sports was initially created to help rehabilitate war veterans, since then it has become extremely popular and occurs across the globe. Historically, disability sports has not received very much attention, the problem is that we don’t have enough organized programs for the younger generations. There are plenty of after-school programs out there for able-bodied children, such as football or soccer, but there is a considerable lack in the amount of programs for disabled children, accessibilityRead MorePhysical Disability And Physical Disabilities1191 Words   |  5 Pagesindividuals with physical disabilities require more specific nursing care, whether it is in a hospital setting or out in the community. According to the Physical Disability Council of North West Sydney (2009), physical disability pertains to total or partial loss of a person’s bodily functions (ex. walking, gross motor skills, bladder control etc.) and total or partial loss of a part of the body (ex. an amputation). John Hopkins University states, â€Å"physical disabilities result from congenital conditionsRead MoreDisability, Social, And Developmental Disabilities2100 Words   |  9 PagesWhat do I already know about disability and social justice in a few words (you can list terms or share a few experiences you’ve had)? My understanding of a disability is type of impairment that can hinder someone to not be able to functi on at the same level as someone who is considered â€Å"normal.† While I believe that many people believe disabilities are mostly physical, there are also mental and social disabilities. I predict that there are more types that I will uncover in this chapter. Social justiceRead MoreDisabilities : People With Disabilities Essay1442 Words   |  6 Pages People with Disabilities In 2012, the U.S. Census Bureau released a report that approximately 1 in every 5 Americans has a disability, which translated into almost 56.7 million people (U.S. Census Bureau, 2012). Moreover, more than half of that population was severely disabled. However, many disabled people are stigmatized and excluded from everyday activities, do not receive the required disability-related services, and are not accorded equal access to employment opportunitiesRead MoreModels of Disability941 Words   |  4 PagesModels of Disability Disability is a human reality that has been perceived differently by diverse cultures and historical periods.   For most of the 20th century, disability was defined according to a medical model. In the medical model, disability is assumed to be a way to characterize a particular set of largely static, functional limitations. This led to stereotyping and defining people by condition or limitations.   World Health Organization (WHO) – New definition of Disability In 2001, theRead MoreThe Stigma Of Invisible Disabilities. Invisible Disabilities1650 Words   |  7 PagesThe Stigma of Invisible Disabilities Invisible disabilities are exactly what they seem to be: hidden from view. Invisible disabilities come in almost endless varieties, including mental illnesses, HIV, AIDS, diabetes, learning disabilities, epilepsy, and more. While there may be visible components to these disabilities, all of them can be virtually invisible and â€Å"hidden† from view. People often make assumptions based on what is visibly seen, so when someone is suffering from something invisibleRead MoreSociology and Disabilities1187 Words   |  5 Pageshorrible thing. Many would think it wrong for a parent to not want to give their child the gift of sight. If I had a child that was deaf, I would do everything in my power to help them get their hearing. If the technology was there to fix this disability, why wouldn t anyone want their child to have it? 840 babies are born with a permanent hearing loss every year.(NDCS of UK). This is a horrible number to hear, that so many children will never be able to hear. If there was any technology ableRead MoreDisability : A Cause Disability1371 Words   |  6 PagesHave you ever get a chance to know about disability, a cause of disability, and the consequence? Disability is a condition, which may restrict the person mental, sensory or mobility function to undertake or perform a task in the same way as a person who does not have a disability. One disability comes in much Variety of shape, sex, color, and culture like others do. The only thing that separates a person with a disability is that, they only cannot do certain things in the same way as the mainstream

Bussiness Proposal Free Essays

Describe how the current market conditions will affect the planning or operating decisions involving the product. Market Structure The market structure in this instance could fall into one of two types, oligopoly or monopoly (McConnell, Bruce, Flynn, 2009). The rationale behind oligopoly is that several large retailers currently provide this service and control the availability, use, and other aspects of the programs (McConnell, Bruce, Flynn, 2009). We will write a custom essay sample on Bussiness Proposal or any similar topic only for you Order Now The rationale behind monopoly is that the program is limited to each organization (McConnell, Bruce, Flynn, 2009). For example the program used at my organization is call the Shop Your Way Rewards program, it is only available at Smart and Sears, it cannot be used at other retailers and is exclusively controlled by Sears Holding Inc. Ultimately The market structure is a combination of a monopoly and oligopoly. Price Elasticity of Demand Price elasticity of demand has little effect on this product as the product is a free program provided by the organization. Despite this fact price elasticity does have an effect on the use of the program in that the customers can earn points on purchases and in turn spend those points on other researched. In this instance, as prices rise or fall within the store the use of the product increases or decreases as a result. If for instance a products price rises at the store level, the number of points earned during purchases using the product increases as well. Likewise as the prices increase it requires customers to have more points available to make purchases. Though the rewards card is a free program an increase in product prices would translate to an increase in demand for the rewards card. In looking at the determinants of price elasticity of demand, substitutability is first. The only way to substitute this product would be to shop at a competitor using the rewards program there such as a Kroger Plus card. Another substitute would be to use coupons instead of the card; however enhance them. The next determinant is proportion of income, again this would tie into the selling price of products and how the rewards program would offset any increases in price therefore increasing the amount of funds available to purchase products. Next is the luxury versus necessity determinant, the rewards card applies to both and is neutral in this area as it can be used for either luxuries or necessities. The last determinant is time, as more consumers become familiar with this product the demand will increase as the benefits are realized. Profit-Maximizing Quantity This program essentially gives the customer a percentage of his or her purchase price back in the form of points that can be redeemed during a transaction Just like cash. The program also generates coupons based on purchase levels and membership levels for additional dollars or percentages off purchases. Through data analysis, the company has determined that customers enrolled in the program average three additional shopping trips per onto than non-members, the data also reveals that members purchase on average $13 more per transaction than non-members. Points are earned one point at a time based on one percent of every $1 . An example of this would be a purchase of $100 would translate to gaining 10 points. Every 10 points equal one penny, 1,000 points equals $1, 10,000 points equals $10, and so forth. By increasing the frequency of customers return trips along with the average dollar amount of those purchases the company is essentially paying for the program by enrolling new members. As membership increases so do sales and in turn profits. Price and Non-price Strategies Because the program is free, no price is placed upon the product. A non-price strategy is currently underway in which the benefits of membership are expressed by checkout operators during the customer checkout experience. The company has also set enrollment and usage goals for each location within the company as well. Through the increase in verbal communication with every customer the company will realize the goals set and will be able to increase the goals as they are met. Production Costs The production costs associated with this product are the production of plastic cards for consumers to carry for purposes of using the program and redeeming points. This has been reduced over the last year and a half of the programs existence by encouraging customers to use their mobile phone number to access the account. The company also has an internally produced website specific to the program that allows customers to update information and review purchases and current point amounts. This required only a small outlay in web design as the hardware and software was already in place to support the aerogram. The company also is reducing costs on receipts as part of the program is to allow customers to receive electronic receipts via e-mail instead of printed paper receipts. The costs of the program also include the points issued to customers. These costs are offset by the increases in purchases. The following is a hypothetical cost break started the program by mass producing credit card-sized plastic rewards cards along with multicolumn, trip-fold brochures. The company’s initial investment was $1 million for the printing, distribution, and advertisement of this program. The initial program an for 12 months prior to the first cost reduction initiative. The program had recurring costs of $100,000 per month to continue production and distribution of materials. This initiative was to eliminate the plastic card and eliminate the need for informational brochures. This was accomplished through the use of customer phone numbers and email addresses as identifiers instead of physical cards. The next reduction was made through the implementation of a website where the information regarding the product could be accessed by customers. This resulted in a net reduction of costs by $75,000 per month. The costs associated with points accumulated and spent by customers is variable and changes month to month, the amount has been steadily increasing since the program’s inception and will continue to do so. To curb expenses associated with this part of the program the suggestion is to limit the number of points that can be redeemed in any transaction as well as place an expiration date on accumulated points. This will prevent customers from saving up a large number of points and eroding profit margin. Current Global Economic Conditions and the Local Macro Economy The current global economic conditions eave led to increases production costs of products sold by Smart and Sears as a result these increased costs have been passed on to consumers in the form of price increases on the products. The rewards program will offer consumers a way to offset these increased costs by earning rewards points that will allow them to reduce the total amount of their purchase. The program will also issue member-only coupons to these consumers which will further reduce his or her costs. By doing this the company will see an increase in brand loyalty and revenues. Recent economic trends in the United States include new growth in the housing market, as consumers arches homes and contractors build new homes the demand for products offered by both Smart and Sears will increase and as a result the demand for the rewards program will increase as well. The company is seeking a 75% penetration rate across all avenues of the business, including brick and mortar stores and online outlets. Local Economies Current Stage in the Business Cycle The local economy is currently in an expansion period as businesses are slowly starting to rebound from the recession. This is evident by the increase in home sales and the resulting increase in mortgage rates, along with the decrease in unemployment. As a result the demand for the product will increase as people begin to have more disposable income and seek out purchases for both luxury items, such as televisions and necessity items such as food. The product uniquely will set Smart and Sears apart from the competition in fighting for this increase in disposable income by allowing customers to access a virtually limitless amount of products through Internet shopping sites and affiliate marketplaces set up on those sites. The current market conditions for Smart and Sears are still in a period of struggle as individuals are still recovering from the recession. As individuals recover the company must fight to regain market share from new competitors such as Dollar General, Family Dollar, and Dollar Tree. These three companies capitalized on the recession by offering low price products that undercut many big box retailers such as Smart, Target, and Wall-Mart. As the economy recovers it will be important for Smart and Sears to pursue actively the consumers lost to these competitors and a way to do that is with the rewards program. Conclusion The program provides a unique experience for customers as the points are redeemable on virtually any product carried either in tore or online. The program also generates sales and profit with a low amount of investment from the company. Customers will have generated roughly three to four times the amount of profit needed to cover the issuance of the points to each customer. Management should have a solid understanding of how effective and beneficial this program is and how the continued success of the program directly translates to the success of each business unit. Reference McConnell, C. R. , Bruce, S. L. , Flynn, S. M. (2009). Economics. Unknown, NY: McGraw-Hill Company. How to cite Bussiness Proposal, Papers

Hillside veterinarian clinic marketing plan free essay sample

Evaluation of the Plan This plan has a well-developed topic, and all sections and subsections of a solid marketing plan have been completed. This marketing plan contains the appropriate measurement for the objectives the company is trying to achieve. The plan is consistent has a sense of cohesiveness throughout the sections. The plan also follows APA style formatting throughout the text body, headings, references, and tables. Overall the piece has a professional appearance with very few errors, and is logical. The plan refreshes the point and its strategic objectives. Evaluation Scale: A Excellent A) What is the target market for this plan? -The target market for this plan is for new customers, and includes families within a 10 mile radius of Wellington with small animals. B) What is the strategy Hillside Veterinary Clinic intends to use? The strategy that Hillside Veterinary Clinic intends to use is target marketing. Hillside is using this strategy because their marketing mix is tailored to fit specific target customers. We will write a custom essay sample on Hillside veterinarian clinic marketing plan or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page C) What are your initial reactions to this strategy? -My initial reaction of this plan is that it has a clear and concise vision of what they want to achieve. The have clear goals and contain a excellent grasp of the four â€Å"P’s†, and how they are going to implement them. Do you think the plan will be successful Why? or Why not? -I do think the plan will be successful. I think the plan will be successful because Hillsides target market is reasonable and suits their capabilities. They have clear goals and a well-planned strategy in order to achieve those goals. The company also has skilled operands that match with the operants. This company can rely on their quality of service along with their marketing plan. The two will work well, and can market organically.